Troca wants to redefine the concept of community in Austin through the “You In?” movement. The “You In?” movement is very simple. All you need to do is:
- Get out in your community
- Snap a picture of you interacting with other human beings (animals and inanimate objects do not count) in one of the coveted “You In?” Troca Blue wristbands
- Upload the picture on the Troca Facebook page using the hashtag “#YouIn or #78701
Don’t overthink the pictures. You can be anywhere and doing anything. Make them fun, creative, but most importantly memorable.
Each week the members of the Troca Community will select (through photo “likes”) 1 individual and 1 business photo that they believe truly captures the essence of community.
In EXCHANGE for your amazing photo, Troca will give each weekly winner $100 and donate another $100 to the winner’s Austin charity of choice.
The campaign will begin on 1 November 2014 and end 31 December 2014.
It’s time to redefine community. You in?
Enter your email here to get up-to-date information on the movement and to find out where you can pick up your “You In?” Troca Blue wristband.